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Our Story

A Story Born from Love ✨

Every brand has a beginning, but Pamell's story starts with a goodbye that changed everything.

"In late 2023, I lost my best friend - my beloved dog, Bella. She had been by my side since 2008, filling my life with unconditional love and joy. As an only child, Bella wasn't just a pet; she was family, my closest companion, my heart walking on four paws.

Her passing left an emptiness that words can't describe. But sometimes, the deepest loss creates the most beautiful purpose.

That's how Pamell was born.

Together with my partner, we created something more than just a brand. We created a way to preserve life's most precious moments - the ones that touch our hearts and deserve to be kept close, always.

Our mission is simple yet profound: to help you keep your most cherished memories close to your heart, literally. Because some moments are too beautiful to exist only in photos.

This is a tribute to love, to memories, to the stories that make us who we are. And nothing brings us more joy than being part of your story."


With love,
Rita - Founder of Pamell ✨

Welcome to Pamell, where every piece tells a story worth wearing.